It's Not About You...It's About the Customer

Design and UX

Whether you like it or not, your website isn’t about you, the webmaster, the developer, the designer or even the CEO. It’s about the customer. The faster you realize that, the faster you’ll focus on conversions and destroy your competition. Follow Josh Ward, Partner Program Manager from Volacci, as he shows you how even simple, conversion-focused adjustments to a well-designed Drupal website can make epically thunderous differences in how well your visitors interact with you online.

Josh will show you how to bring the thunder to your Drupal site and increase your conversion rate by covering the following topics:

  • What is CRO, why should I care, and how does Drupal help?
  • Getting insights into your visitors thoughts and opinions.
  • Building Drupal sites your visitors trust.
  • How to Set Up A/B and Multivariate testing using Google Website Optimizer in Drupal.
  • The multiplier effect from conversion rate improvements.

Epic. Whapow.

Intended audience: 

The intended audience is for designers, developers, and website owners who are concerned about doing a better job communicating to their visitors. This session is for those who know that driving traffic to a site isn't enough, and those who think a website is an on-going experiment that can be continually improved.

Questions answered by this session
Question 1: 
What is CRO, why should I care, and how does Drupal help?
Question 2: 
How can I get insights into my visitors thoughts and opinions?
Question 3: 
How do I build a Drupal site my visitors will trust?
Question 4: 
How do I set up A/B and multivariate testing using Google Website Optimizer in Drupal?
Question 5: 
What is the multiplier effect in relation to conversion rate improvements?
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