Major Trends In Online Publishing Today, and Where Drupal Fits In

Track: 
Business and Strategy
Experience: 
Beginner

If you have been following online news and media lately, you know that the trends change fast -- one day content is king, the next: mobile is the answer to everything. We get it right, and we'll see big, national/global publishing brands embrace Drupal. But if we get it wrong, there is no shortage of resourceful, proprietary software vendors ready to take the space. If you're hoping to build in Drupal for the burgeoning market of online publishing, you are the perfect audience for this presentation/discussion.

From our experience selling Drupal online publishing to major news brands, we'll let you in on what's ruling the CMS software decisions, at large scale, how big publishing companies feel about crowdsourced content and mobile, and what they say they need more than anything (hint: it's not banner advertising). Then, we'll engage in a discussion about what Drupal has (and what it doesn't have yet) to meet these needs.

Intended audience: 

This session is intended for those interested in the online news market, and how Drupal distributions and products are received with this audience.

Questions answered by this session
Question 1: 
How ready is Drupal to be used for big publications?
Question 2: 
What do online news publishers want out of their software apps?
Question 3: 
How are CMSes, open-source and Drupal included, evaluated against alternatives, during the sales process?
Question 4: 
Where does Drupal fit as far as publishing in the Open Government space is concerned?
Question 5: 
Where does Drupal stand in mobile publishing?
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