In this session we will discuss how to architect a websites content, structure, hierarchy, and purpose into a meaningful work-flow that is easily managed for SEO.
First, I will walk through the steps that were taken to architect a service oriented website as well as discuss how to incorporate:
-content
-target marketing
-products/services
-user experience
-conversion rate optimization (CRO)
into your model to build a website before you even begin to install Drupal.
Next, we will go through an example of a website that used well thought out architecture to:
-accurately display all its content
-directly appeal towards a specific market
-be easily managed with content types
-display correlating content through taxonomy
to obtain the end result of a very well structured website for easy SEO execution and target marketing.
The goals of this session are to help attendees understand how to execute a pre-installation planning for their website. This type of activity will help develop a far superior website architecture, dictate design, and drastically improve the way the SEO by having the team consider multiple factors before beginning any development.
This session can help anyone who is involved in pre-development planning of a website. If you are a designer this can help you setup meetings to find out what clients need in their site before doing any designing. As a developer, this practice can help you find functionality and other requirement needed so that they don't creep up mid project. Lastly, as a business owner, this session can help you piece together your needs for your web project.