Secret Weapons for Driving More Traffic and Visitor Engagement

Implementation and Config

Drupal provides a wealth of tools for engaging visitors. Plus, it has the architecture necessary for driving traffic from search engines, blogs and social media. Yet even with these tools, most Drupal sites produce anemic traffic from visitors that bounce after a single page view - many to never return again.

Let’s change that.

In this session we will take a look at the state-of-the art in building sticky content that connects with visitors, bloggers and search engines. We will reveal top secret tools and techniques that helped launch an Advertising Age top 150 blog.

Intended audience: 

marketers, site stakeholders, site builders, content authors & editors

Questions answered by this session
Question 1: 
How can I get a edge to drive more traffic from the search engines?
Question 2: 
How can I leverage the social media sites to drive more traffic?
Question 3: 
How do I get people to stay longer on my site?
Question 4: 
How do I get people to keep coming back to my site?
Question 5: 
How do I build online champions that will recommend my site?
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Chapter Three