From Usability to UX Strategy

Time slot: 
March 8th, 3:15 PM - 4:15 PM
Chicago 10
Design and UX

For many people, user experience is mostly about moving elements around on a wireframe and perhaps doing some usability testing. Whilst these are important tactical tasks, User Experience has much more to offer an organisation who is looking to maintain focus and competitive advantage and to both increase revenue and profit.

In this session you'll learn how to make your bottom line and overall business healthier through strategic use of User Experience, and how to identify the right person to help add strategic user experience to your overall business strategy.

Video available at

Intended audience: 

It is a crossover audience between business people who are looking to make better use of User Experience resources in their organisations to improve profit and revenue, and also User Experience practitioners who are currently or considering moving from tactical to strategic roles in their organisation.

Questions answered by this session
Question 1: 
What is strategic UX? How is it different from making wireframes and usability testing?
Question 2: 
Who else is doing this? Does this concept have any history and proof of success?
Question 3: 
What kind of person am I looking for to do Strategic UX in my business? What skills do they need?
Question 4: 
Where does this person fit into my company structure? Who do they work with and for?
Question 5: 
How should I expect my business to change if I engage Strategic UX? What will we do differently and what benefits and challenges should I expect?
From Usability to UX Strategy has been selected and voting is closed.


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