The Drupal CEO Roadmap: Lessons from the Road

Track: 
Business and Strategy
Experience: 
Beginner

The last year has seen a dramatic growth in the number of Drupal focused businesses. This is essential to the growth and future of Drupal as a platform. However, we have also seen in the past that having a great technical framework to build from doesn't create a winning business. In this session, we will take a look beyond the technology side of Drupal and share what it takes to run a successful Drupal oriented business.

This all star group of presenters is coming off a roadtrip of doing a "Running a Drupal Shop" panels at many of this past year's biggest Drupalcamps (yea they took this show on the road!) Drawing from these experiences and many past Drupalcon panels, we will kick it up a notch and use a fast paced ignite style of rapid presentation to focus directly on the most key issues and best secrets.

The format and topics have been refined and distilled to 7 concise areas of best practices and lots of great honest advice and Q&A with the audience. Each of the following will be presented by the CEO or owner of a Drupal focused business.

* Vision: Knowing who you are and what you want to create
* Strategy: Finding a Niche in the crowd
* Community: How to maximize your marketing efforts
* Sales: Face the competition and reap your rewards
* Project Management: The silver bullet to establishing order
* Process: How to manage and scale your growth
* Culture: The secret to achieving long term success and profit

The presenters include:

Ron Huber of Achieve Internet
Ben Finklea of Volacci
Dave Terry of Mediacurrent
Jeff Walpole of Phase2 Technology
Michael Caccavano of Treehouse Agency
Drew Gorton of Gorton Studios
Glenn Hilton of ImageX Media

Intended audience: 

This session is great for entrepreneurs, CxO's, business owners, business managers, agency heads, freelancers, idealists, or any Drupal community person interested in or concerned about making a buck from Drupal.

Questions answered by this session
Question 1: 
What type of work is out there for Drupal? How do I position my product or service to get it?
Question 2: 
How do I effectively balance community time and billable time?
Question 3: 
Where and how do I recruit good people? What are the best practices for contracting for work?
Question 4: 
How can I find out what I should charge for my services? What is fair?
Question 5: 
Does a distributed operating model work? How can I manage remote employees?
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