Drupal at the Intersection of Marketing and Technology: Case Studies from an Interactive Agency

Our agency’s tag line is creative solutions at the intersection of marketing and technology. In many ways Drupal has become the definition of this for both our clients and our internal teams. This talk will focus on how Drupal has allowed us to bring innovation to both the front AND back end of our solutions.

Through a series of client case studies we will present how Drupal has enabled a true ‘no-limits’ approach to our creative design process while at the same time enabling re-use for developers that has streamlined our implementation process.

The focus will be on presenting practical approaches and options we've used to determine the why, when and how of integrating and supporting the content and functionality when the solution may live outside of Drupal (e.g. Facebook) or if the design needs to leverage rich experiences using technologies like Flash, HTML5 and iOS.

This approach has lead to sites that have been highly self-sustaining by the client and has allowed us to easily add rich design elements we can now leverage across all projects from corporate engagements to our roster of pro-bono clients.

Clients covered will include the Cartoon Network, LG and the San Diego Zoo.