Drupal SEO for Site Builders and Information Architects

Search Engine Optimization (SEO) helps improving the volume and quality of traffic to your web site from search engines via "organic" search results.

When optimizing a website, you should consider how search engines work and what exactly is your potential target group looking for. Generally, optimizing a website aims at increasing the website's relevance to specific keywords and removing barriers to the indexing activities of search engines.

Drupal offers by default a variety of benefits for search engine optimization. However, there are plenty of additional SEO modules, different configurations and architectural strategies for Drupal sites which can further improve the website presence in search results.

The more the information, the more the aspects you should take into account. Most of these aspects are covered by various Drupal modules. The fourth version of the Drupal SEO session by Ivo Radulovski (segments), will provide you with such examples & use cases from the praxis.

• SEO - basic & advanced modules (a must for every Drupal site)
• Advanced SEO Tactics
• Tracking & Evaluation modules
• Automatic cross-referencing
• Examples & use cases