Email Marketing and List Management Using Drupal

Track: 
Implementation and Config
Experience: 
Beginner

As mobile communication and social networks expand, e-mail remains a key method for organizations to reach their audiences. Drupal offers many email communication solutions that fall into three categories: Drupal-native (e.g., SimpleNews), third party integration (e.g., the Email Marketing Framework), and hybrid solutions (e.g., CiviMail). This session will explore the pros and cons of each approach. We will demonstrate the modules listed above, including some real-world examples.

Intended audience: 

This session is for anyone interested in integrating e-mail marketing/list management with their Drupal site. Attendees should already be familiar with module installation and know how to set up a stock Drupal site.

Questions answered by this session
Question 1: 
What email communication options exist for Drupal?
Question 2: 
Which is the best option for me and/or my client?
Question 3: 
How can I optimize the email modules?
Question 4: 
What are some real-world examples of companies using Drupal email marketing solutions?
Question 5: 
Where is Drupal headed in terms of email marketing integration?
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