Finding Your Drupal Niche

Finding your company's niche in Drupal is the most critical thing you to do to insure your growth and survival. In this session, we will explore how Drupal has evolved, what niches are out there, who the players filling those niches are, and how you can find the niche that's right for you.

The Drupal ecosystem is organic and, just like Darwin theorized about animal species, it is evolving around us. In the early days, everybody in the Drupalsphere was a site builder. As time went on, specialists began to emerge. Now, there is virtually an explosion of different companies and freelancers that specialize in one particular aspect of building as successful project.

The benefits of finding your niche are significant. As Seth Godin pointed out in his book "The Dip", the #1 company in any category will do 3-4x better than whoever is #2. So, finding your niche and being #1 will result in significant growth and security for your Drupal firm.