Holistic SEO for Beginners (or Don't Miss the Forest for the Keywords)

When you hear "SEO", most people automatically think about well-formatted pages (unique titles, headings, keywords in content), links, and rankings. While these things are important, they just scratch the surface of what "SEO" really should entail to maximize return on effort and investment.

This session will help form a solid foundation to work from, provide a more holistic framework for thinking creatively when promoting a website, show how it relates to other aspects of marketing, and give practical tips that can be implemented immediately. It will also help bust some common SEO myths still running around in the wild.

Attendees will come away with a realistic view of SEO from someone who has experience and has been in the trenches.