Presenters:
Track:
Business and Strategy
Experience:
Beginner What defines a successful web project? Our definition is when it delivers business value. This session explains how a well thought out strategy and concept can guide design and technology into delivering true business value.
Speakers are Erik Petersen and Mattias Axelsson from the Swedish web agency Happiness, educated at Stockholm University and with over 13 years of experience in digital media.
We will share our knowledge on how to use strategy as a powerful roadmap in digital projects. This roadmap guides both designers and technical developers to better contribute to the success of a web project.
Topics we will talk about include
- Strategic process
- Creating a concept from strategy
- Strategic mindset in design and technical development in Drupal
- How to measure success
Intended audience:
Management at the client side, client service managers, aspiring digital strategists, designers and programmers with interest in contributing to business value
(19 votes)
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Sunday, March 6
- Badge Pickup and On-Site Registration
Monday, March 7
- Pre-Conference Training
- Exhibit Hall Opening Reception
- Badge Pickup and On-Site Registration
Tuesday, March 8
- Dries Buytaert Keynote
- Sessions, Core Conversations, Birds of a Feather, and Day Stage
- Opening Night Party at the Field Museum
Wednesday, March 9
- Clay Shirky Keynote
- Sessions, Core Conversations, Birds of a Feather, and Day Stage
Thursday, March 10
- Jared Spool Keynote
- Drupal Means Business
- Sessions, Core Conversations, Birds of a Feather, and Day Stage
- Drupal Trivia Night
Friday, March 11
- Sprints
