Marketing with Content for Professional Service Firms

When all you have to sell is your expertise – the web offers a unique opportunity to market with content using the Drupal CMS. By providing content that is applicable to your clients’ needs and using targeted keywords, you can attract qualified business opportunities to your firm.

Attend this session to learn some of the strategies successful professional service firms use to market on the web. We will cover how to create a content strategy, use landing pages effectively, and craft a mobile strategy for your site. Tactics to be discussed include how to tag content to build dynamic groups and repurpose content using RSS and newsletters to maximize ROI.

Next, you will learn how to employ analytics to judge the effectiveness of your efforts and make improvements over time. Using these tools and techniques professional service firms can market with content to generate qualified leads on the web.