Selling Drupal - Winning Business from Wary Prospects

We all know that Drupal is the most amazing Content Management Framework anywhere. Sometimes, it can be difficult to communicate this information to potential prospects who may be considering other options such as WordPress or Joomla, a proprietary CMS, a custom-developed site based on .NET or Java, or anything else besides Drupal. This session will describe some of the key reasons why Drupal is the ONLY logical choice for most web projects. We will discuss the specific Drupal features and modules we present to clients to sell them on the technology and eliminate competing products and technologies from consideration. We will also talk about important functionality Drupal provides out of the box but which is lacking in most other toolsets. Finally, we'll discuss common prospect objections and how we address them. The key objective is to help us all win more Drupal business.