Socially Acceptable Drupal: Strategies for Using Facebook, Twitter and other Social Networks

The movement to bring social interaction to the web is so profound it gave rise to the term "Web 2.0." Facebook and Twitter have become the standard bearers of that movement as they have intertwined in our daily lives.

Yet today, as web site owners and developers, we're still trying to grapple with making social networks useful. We sometimes merely tack on a feed in the margins of our sites, rather than seek out a meaningful social networking strategy.

The tactics of applying a strategy are many. Just a quick check of Drupal.org proves that, with more than 100 modules each devoted to using Facebook or Twitter.

In this session we'll try to sort out what social networking strategies work, why they work, and what tactics you can use to make them work in your sites.