What defines a successful web project? Our definition is when it delivers business value. This session explains how a well thought out strategy and concept can guide design and technology into delivering true business value.
Speakers are Erik Petersen and Mattias Axelsson from the Swedish web agency Happiness, educated at Stockholm University and with over 13 years of experience in digital media.
We will share our knowledge on how to use strategy as a powerful roadmap in digital projects. This roadmap guides both designers and technical developers to better contribute to the success of a web project.
Topics we will talk about include
- Strategic process
- Creating a concept from strategy
- Strategic mindset in design and technical development in Drupal
- How to measure success
Management at the client side, client service managers, aspiring digital strategists, designers and programmers with interest in contributing to business value