Ed McLaughlin

Specializing in B2B Online Marketing technologies and techniques. Making the web work for businesses large and small since 1995.

The narrative version of my professional story:

- Navigating the perilous heights, the murky depths and the frenetic nexus of Marketing and Technology. Satisfying the dual impulses originating from both the right and left hemispheres of my brain in equal measure. And living to tell the tale.

- Creating an embodiment of the Distributed Agency: Focusing on cost effective delivery of marketing services and solutions through Open Source software, Software and Platforms as a Service (Saas and PaaS), collaborative technologies, distributed workforce models, re-sourcing and Cloud Computing.

- Floating effortlessly through the strata of Cloud Computing, unleashing organizations from the earthly bounds of hardware and desktop software. Without a net.

- Architecting and implementing dozens and dozens of B2B
online marketing initiatives for organizations large and small, from Fortune 500 to non-profits. Planning, management and construction of audience-focused, lead-generating, content-strategic websites. Defining, executing and management of online marketing programs, and, of course, measuring everything measurable along the way.

- Implementing, integrating – even creating from scratch – Marketing Analytics software and solutions. Marketing Analytics is what I imagine deciphering glyphs on ancient ruins would be like: mind boggling and opaque at first, but, once you break the code, completely illuminating.

- Web and marketing systems forensics. Some websites are so poorly built that I call them the Gordian Websites. I like to unravel them.